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main sTREET 
design initiative

The Main Street Design Initiative for Hawthorne is a community project to create a vision and design guidelines that can better inform anticipated development along our core main street areas with greater sensitivity to local character.


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Main Street Design Guidelines for Hawthorne

In 2018, Hawthorne Boulevard Business Association (HBBA) adopted the Main Street Design Guidelines for application to Hawthorne. These are voluntary design guidelines and provide helpful community tools for new development. HBBA is working now with PDX Main Streets Design Initiative and Forage Design + Planning to customize these guidelines for Hawthorne and to proactively set goals for new development. 

Where do the Design Guidelines apply?

The focus of the guidelines is the area along Hawthorne from 6th to 60th with concentrations of our most special historic buildings found around 30th to Cesar Chavez Boulevard (39th).

Who’s involved and how?
Working with PDX Main Streets, The Hawthorne Boulevard Business Association, Richmond Neighborhood Association and other neighborhoods, local businesses, the community and design consultants, we are engaging the community to identify our design priorities and goals. Clarifying the community vision is a key part in the process, as well as identifying our desired character and identity, our special buildings and important sites for special planning consideration.


Progress + Process

We've held two large public visioning workshops, hosted two design walking tours of upper and lower Hawthorne, and gathered information on the communities design goals and concerns. In addition, we've identified a list of 57 Special Character Buildings (draft adopted by HBBA) and 16 Key Sites for special planning. Now we're working with HBBA to craft a Design Supplement to the Main Street Guidelines and advocating on city policy to advocate for more context-sensitive main street design standards and guidelines.

Get Involved! Join the conversation at one of our community workshops, volunteer, donate, or contact us to learn more.



Hawthorne Events


Creating More than the Sum of Parts with Pattern, Place + Tools for Growing with Grace
Friday, November 1, 2019, 5:00-9:00 PM First Friday event at Floyd's Downtown

Join us for an exhibit featuring Historic Hawthorne photography, live music, food and drinks. A benefit for the Portland Main Streets Design Initiative to help support our Hawthorne's Main Street Design Guidelines work and our Sustainability Scorecard Initiative.

Suggested donation of $5-$20, however no one will be turned away.

Hawthorne Architecture & Photography Exhibit 

October 1-October 30, 2019, Palio Coffeehouse, Ladd Circle

Portland Design Week: Historic Hawthorne Photo Exhibit & Main Street Design Awards, Thursday, April 11, 2019, 5:00-8:30 PM | Architectural Heritage Center

Hawthorne Design Walking Tour Saturday, March 2, 2019

Hawthorne Design Walking Tour Saturday, February 23, 2019
Community Workshop #1: Hawthorne Visioning for Design, Development + Preservation November 29, 2018, 6:00-8:30 PM | Agenda | Workshop Notes & Survey Comments

Community Workshop #2: Future of Hawthorne Preservation + Development 
January 24, 2019, 6:00-8:30 PM  |  Agenda | Survey Comments - Goals & Concerns

Want to learn more or get involved? Contact us!

If you have questions, need special accommodations, or want to contact the organizers:

  • PDX Main St. Guidelines: Heather Flint Chatto or Linda Nettekoven, Co-Directors, PDX Main Streets email


Support fundraising for the Portland Main Streets Design Initiative so we can help many neighborhoods with tools, resources, good placemaking and public engagement. To donate and contribute to the cause contact us directly or simply click the button below.

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